• HOME
  • ABOUT
  • SERVICES
    • OVERVIEW
    • MEDIA RELATIONS
    • PR STRATEGY
    • CRISIS COMMUNICATION
    • EVENT PR
    • THOUGHT LEADERSHIP PR
  • INDUSTRIES
  • INSIGHTS
  • CASE STUDIES
  • Locations
    • Minneapolis
    • St. Paul
    • Duluth
    • Rochester
  • CONTACT US
  • More
    • HOME
    • ABOUT
    • SERVICES
      • OVERVIEW
      • MEDIA RELATIONS
      • PR STRATEGY
      • CRISIS COMMUNICATION
      • EVENT PR
      • THOUGHT LEADERSHIP PR
    • INDUSTRIES
    • INSIGHTS
    • CASE STUDIES
    • Locations
      • Minneapolis
      • St. Paul
      • Duluth
      • Rochester
    • CONTACT US
  • HOME
  • ABOUT
  • SERVICES
    • OVERVIEW
    • MEDIA RELATIONS
    • PR STRATEGY
    • CRISIS COMMUNICATION
    • EVENT PR
    • THOUGHT LEADERSHIP PR
  • INDUSTRIES
  • INSIGHTS
  • CASE STUDIES
  • Locations
    • Minneapolis
    • St. Paul
    • Duluth
    • Rochester
  • CONTACT US

Featured Case Study: The Apple Truck

Bringing Fresh Michigan Apples to the South

ABOUT THE CLIENT

The Apple Truck is a Michigan-based “rolling” fruit truck delivering fresh, hand-picked Michigan apples to southern states that otherwise have limited access to this delicious, locally sourced fruit.

THE GOALS

Partner with BCPR North to:

  • Develop a PR strategy to promote The Apple Truck’s seasonal tour
     
  • Increase awareness and engagement across all 26 tour stops in Florida
     
  • Secure media coverage to attract new customers and build brand visibility

THE RESULTS

BCPR North secured media coverage across local and regional outlets, including:

  • Sarasota Magazine, ABC Tampa, Naples Daily News
     
  • Fernandina Observer, Osprey Observer, I Love the Berg, That’s So Tampa, and more


Through targeted media outreach and strategic PR, BCPR North successfully increased exposure for The Apple Truck’s tour, helping the brand connect with new audiences and bring fresh Michigan apples to southern states.

back to featured Case Studies

Copyright © 2025 BCPR North - All Rights Reserved.

Powered by

This website uses cookies.

We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

Accept