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    • HOME
    • ABOUT
    • SERVICES
      • OVERVIEW
      • MEDIA RELATIONS
      • PR STRATEGY
      • CRISIS COMMUNICATION
      • EVENT PR
      • THOUGHT LEADERSHIP PR
    • INDUSTRIES
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    • Locations
      • Minneapolis
      • St. Paul
      • Duluth
      • Rochester
    • CONTACT US
  • HOME
  • ABOUT
  • SERVICES
    • OVERVIEW
    • MEDIA RELATIONS
    • PR STRATEGY
    • CRISIS COMMUNICATION
    • EVENT PR
    • THOUGHT LEADERSHIP PR
  • INDUSTRIES
  • INSIGHTS
  • CASE STUDIES
  • Locations
    • Minneapolis
    • St. Paul
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Featured Case Study: SwimHer

Redefining Tween Swimwear with Confidence & Comfort

ABOUT THE CLIENT

SwimHer is a Cannon Falls-based swimwear brand creating age-appropriate, comfortable swimwear for tweens and teens. With a focus on inclusive, practical fashion, SwimHer is redefining the tween swimwear market with purpose-driven designs.

THE GOALS

Partner with BCPR North to:

  • Generate media coverage highlighting SwimHer’s unique approach and inclusive designs
     
  • Increase brand visibility among local and national audiences
     
  • Position SwimHer as a trusted, thoughtful choice in the tween swimwear space

THE RESULTS

BCPR North secured features in top Minnesota and national media, including:

  • FOX 9, CBS Minnesota
     
  • National parenting outlets like SheKnows
     

This targeted PR effort demonstrated the impact of niche-focused media strategies, connecting SwimHer’s story with audiences who care about inclusivity, comfort, and quality, while establishing credibility in both local and national markets.

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