• HOME
  • ABOUT
  • SERVICES
    • OVERVIEW
    • MEDIA RELATIONS
    • PR STRATEGY
    • CRISIS COMMUNICATION
    • EVENT PR
    • THOUGHT LEADERSHIP PR
  • INDUSTRIES
  • INSIGHTS
  • CASE STUDIES
  • Locations
    • Minneapolis
    • St. Paul
    • Duluth
    • Rochester
  • CONTACT US
  • More
    • HOME
    • ABOUT
    • SERVICES
      • OVERVIEW
      • MEDIA RELATIONS
      • PR STRATEGY
      • CRISIS COMMUNICATION
      • EVENT PR
      • THOUGHT LEADERSHIP PR
    • INDUSTRIES
    • INSIGHTS
    • CASE STUDIES
    • Locations
      • Minneapolis
      • St. Paul
      • Duluth
      • Rochester
    • CONTACT US
  • HOME
  • ABOUT
  • SERVICES
    • OVERVIEW
    • MEDIA RELATIONS
    • PR STRATEGY
    • CRISIS COMMUNICATION
    • EVENT PR
    • THOUGHT LEADERSHIP PR
  • INDUSTRIES
  • INSIGHTS
  • CASE STUDIES
  • Locations
    • Minneapolis
    • St. Paul
    • Duluth
    • Rochester
  • CONTACT US

Medical Technology PR Case Study: Smileyscope VR

Redefining Procedural Fear with Medical VR

ABOUT THE CLIENT

Smileyscope is a pioneering medical technology company that utilizes evidence-based, antimicrobial, medical-grade VR for procedural fear reduction, helping to alleviate anxiety in patients. Their innovative approach is transforming patient experiences in clinics across the nation.

THE GOALS

Partner with BCPR North to: 


Spread awareness of Smileyscope’s VR medical device, designed for procedural fear reduction. 


Highlight its clinical applications and effectiveness in the field of medical technology. 


Position the brand as an innovator in the medical technology sector. 


Support investor confidence and enhance national recognition.

THE RESULTS

BCPR North secured impactful media coverage that highlighted advancements in medical technology, including results of:  


Funding & Recognition: Secured $5.8M in investments and won the 2023 Inc Trailblazer Award  

  

Media Impact: Achieved 24 media placements in one year, totaling over 300 million unique monthly views  

  

Ad Value: Coverage generated $2,715,942 in equivalent advertising value  

  

Notable Placements: Features in leading outlets such as Forbes, Cheddar, NBC Orlando, ABC Orlando, Med Page Today, Medical Design & Outsourcing, ABC Miami, CBS Miami, BizWomen, and highlighted the innovative use of Smileyscope VR for procedural fear reduction.

back to featured Case Studies
  • For Agencies
  • Sitemap
  • Blog

BCPR North

330 2nd Ave S Suite 200 1362, Minneapolis, MN United States 55401

Copyright © 2026 BCPR North - All Rights Reserved.

Powered by

This website uses cookies.

We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

Accept