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  • HOME
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    • OVERVIEW
    • MEDIA RELATIONS
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Featured Case Study: Smileyscope VR

Redefining Procedural Fear with Medical VR

ABOUT THE CLIENT

Smileyscope is a medical technology company using evidence-based, antimicrobial, medical-grade VR to reduce procedural fear and anxiety in patients. Their innovative approach transforms patient experiences across clinics nationwide.

THE GOALS

Partner with BCPR North to:

  • Spread awareness of Smileyscope’s VR medical device
     
  • Highlight clinical applications and effectiveness
     
  • Position the brand as an innovator in medical technology
     
  • Support investor confidence and national recognition

THE RESULTS

BCPR North secured impactful media coverage including results of:

  • Funding & Recognition: Secured $5.8M in investments and won the 2023 Inc Trailblazer Award
     
  • Media Impact: 24 media placements in one year, totaling over 300 million unique monthly views
     
  • Ad Value: Coverage generated $2,715,942 in equivalent advertising value
     
  • Notable Placements: Forbes, Cheddar, NBC Orlando, ABC Orlando, Med Page Today, Medical Design & Outsourcing, ABC Miami, CBS Miami, BizWomen, and more

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